The exterior was utterly bland, and melted into the crowds of Corollas, Civics, and Sentras with ease, and the interior would put you to sleep faster than a UN council meeting. The fact that the Protégé was the entry level model, designed purely for transportation, was obvious to anyone with eyes. But like most inexpensive compact cars, the Protégé was also boring inside and out. It was a fun to drive compact that handled well, was mechanically reliable, and most importantly, it was cheep. The Protégé was a small, inexpensive car designed to introduce young car buyers to the Mazda brand. The Mazda Protégé MP3 was a special edition of the standard Mazda Protégé, Mazda’s entry-level compact later replaced by the modern Mazda3. Mazda, in an attempt to appeal to these younger buyers, made a car specifically aimed to appeal to music lovers and car enthusiasts alike: the Protégé MP3. Younger car buyers, particularly young car enthusiasts, want their cars to be like their music: loud and proud. While some higher end trim vehicles use systems outsourced from companies like Bose, they all suffered from the same problems: the speakers were placed wherever they happened to fit, and were designed for clear sound rather than high volume.
Most car speakers are small, and crammed wherever they happen to fit, with no regard for acoustics and sound quality. However, there has always been a problem: car stereos have traditionally been less then impressive. Now we could listen to our favorite music on the radio, and with the later invention of the cassette tape and later the CD and MP3 digital format, listening to our favorite music became even more a fundamental part of the driving experience. Combining the two was one of the greatest innovations in automotive history. Cars provide a sense of freedom and an escape from the mundane of everyday life, while music helps express emotions, personality, and is often meant to be shared. Young people love two things: cars, and music.
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